I Thought I Had Commitment Issues

Turns out I'm just not designed to stay.

There’s a trending audio going around that says maybe I’m not meant to be one thing. Maybe I’m meant to be unfinished. I saved it immediately.

So much of my life, and I think this is true for a lot of manifesting generators (hello human design!), has been starting things and building them to a point, and then moving on. Through that lens, we’ve finished our part.

This clicked for me in a really specific way a few days ago. I was in a Substack Live with Grace Abbott from How to Go Freelance, and she asked me, when do you know it’s time to leave a project? I told her there were times I held on for longer than I needed to, even though I knew the thing was over. Now that I understand my MG so much more, I get that it’s okay to let go. It’s okay to be done.

It’s like knowing when the best of you has already been given. And taking note of that, honestly, changed things for me. But it’s also the best for the brands I work with too, because they get the best of me, where I’m in my genius, where I’m in my brilliance. And there are other people along the way in a brand’s journey and development who are going to be the best for them in different parts of that journey. Recognizing that has actually become the unlock, for me and for the people who work with me.

Like when I start with a brand’s identity, the visual aspects, their tone of voice, who their product is for, the problem they’re solving. I even help build out the funnels and figure out what platform makes the most sense for them to promote on. But then imagine someone who does the paid ad strategy side of it. That is not where I shine. That does not light me up. But that lights that person up. And that’s the whole point. It’s a two way street, finding the people who are most lit up for each part of the journey.

I think for some of us, we’re not meant to have finished stories. Maybe that is the story. I’m starting to realize that. And when I think about applying that to the business and entrepreneurial side, there’s a layer of freedom in it.

I take on projects that need to be newly built - idea to concept, e-commerce setups, brand playbooks, visual identity creation, website UX, social media pillars, funnels for a brand to confidently show up and sell through, you get the idea. And when it comes to personal brands and founders, building up their foundation, their identity, their products and services, figuring out who their client avatar is, all of it. But I’m not necessarily meant to stay with that brand through their entirety. That’s a part for other people to play.

So the niche, if I’m being real with myself, is the inception point. Not that I can’t work with a brand that’s already established. But knowing this makes it easier. I know exactly where I’m supposed to show up.

So it’s not that I have commitment issues. I’m actually very committed, to where I’m meant to be and what I’m meant to be doing, period.

And for those of you out there who are an MG like me, especially, I think we can look like unfinished business to people. Like we’re just jumping from thing to thing, and from the outside, it doesn’t always make sense. But I don’t think that’s what it is anymore. I think it’s actually a kind of reclaiming, an embracing of who we actually are instead of forcing ourselves into a shape that was never built for us. You don’t have to be an MG for this to land. If it’s resonating, it’s probably true for you in your own way too.

If you’re at that starting point right now, whether your brand is brand new or you’re building something new inside a brand that’s already established, that’s exactly the phase I want to meet you in. Let’s talk.

If you want more of this, the actual unfiltered way I think through my own business and my own design, subscribe to The Deep End.

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Hi, I’m Natasha Maxwell. I’m a brand and marketing strategist for wellness founders and personal brands, helping people turn what they already have into something people understand and buy into. I write here about business, human design, and everything in between, mostly the honest, unfiltered version that doesn’t make it into a caption.

Follow along on Instagram and LinkedIn, or head to themaxwellmethod.com to see the full body of work.