This week I’m sharing something that genuinely caught me off guard.
A potential client reached out about building a brand. I didn’t know much about them going in, just that they wanted to connect. So I showed up the way I always do on discovery calls: curious, open, no agenda other than listening.
About 20 minutes in, I realized who I was actually talking to.
A major fitness equipment distributor who’s been in the wellness industry for 25 years, selling to Equinox, the Four Seasons, clients around the world. We’re talking hundreds of millions in sales.
And they called me.
Here’s what hit me: this is exactly the type of company I would have talked myself out of cold emailing. The narrative in my head would’ve been “Oh they’re already really established… and they clearly already have someone for this. What would they need me for?”
Except they did need someone. And they found me.
So this episode is really about two things.
The story I almost let stop me before it started.
And the reminder that the narrative you create about a potential client might be the only thing standing between you and the best call you’ve ever had.
Stop pre-rejecting yourself. The big fish are out there and sometimes, they’re looking for you too.
If this hit close to home, let’s talk. I work with wellness founders and service providers who are ready to stop playing small and start building a brand that actually does the selling for them. Book a free discovery call at themaxwellmethod.com/lets-talk
And if you want more of this — the unfiltered behind-the-scenes of building a brand strategy business — come hang with me inside The Deep End. It also includes twice a month, live group sessions to pick my brain about your brand/biz/new idea.
Natasha
