After 12 years of building my personal brand on Instagram, I made a decision that surprised even me. I’m doubling down on LinkedIn.
Not abandoning Instagram. But getting really honest about where the people I actually want to work with are spending their time... and what they’re looking for when they get there.
This episode is about the shift. I share what finally moved the needle for me, starting with a video from LinkedIn strategist Kasey Brown featuring a founder who spent three years on Instagram and converted one client, then moved to LinkedIn and brought in close to $400K in her first year. I’ll be real, that hit different.
I also talk about why the market I’m going after right now, integrative medicine clinics and high-level physicians, just isn’t reachable the same way on Instagram. These are people who show up on LinkedIn with intention. They’re there to grow their practices, build connections, and find the people who can actually help them do that.
And then I get into what I’ve actually been doing. Posting every single day on LinkedIn. Sharing the three times I was laid off over the last 20 years. Talking about how a career that looks like a zigzag from the outside actually makes complete sense when you see the full picture. Building the know, like, and trust factor with the people who matter most right now.
I also share where Threads fits into all of this, why Instagram stays as my curated portfolio of real life, and what it feels like to finally put on the founder cap instead of the creator cap.
If you’re a founder trying to figure out where to put your energy... this one’s for you.
🔗 Kasey Brown video mentioned:
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Work with me: www.themaxwellmethod.com/lets-talk
