The job market is shifting fast. AI is displacing roles in design, copywriting, marketing, engineering, and if you’ve been feeling that pressure, this episode is for you.
This week I’m breaking down the one thing I wish more people did before the uncertainty hit: figure out what you’re already known for, and build something around it.
I share my own story: how a skill I didn’t even have a name for at Equinox turned into a brand strategy consultancy plus two real examples from friends who went through layoffs and came out on the other side with something that was actually theirs.
You don’t have to quit your job tomorrow. But you do have to start asking the right questions now.
In this episode:
Why this moment is actually an opportunity to build something of your own
The one question to ask friends, family, and colleagues to find your superpower
How a journalist-turned-Latin music thought leader rebuilt her brand after two layoffs
Why “what do people already come to you for” is the most important question you can ask yourself
Simple first steps: landing page, one-page portfolio, a consultancy you can actually launch
Connect with Natasha: Instagram: @themaxwellmethod LinkedIn: Natasha Maxwell Website: themaxwellmethod.com
